According to The Association of Show and Agricultural Organisations, approximately 10% of the UK population attends agricultural shows annually, highlighting their significance. In 2018, there was nearly 8000 competitive livestock entries to the Royal Welsh Show. [1] The importance of agricultural shows to the rural population of Britain is growing year on year. Smallholding events and exhibitions provide individuals and businesses an opportunity to showcase local agriculture and livestock, promoting rural tourism and benefiting communities through active engagement and gaining recognition. However, this is not without challenges. Below we assess some of these issues and offer practical solutions to ensure success in the showing season.  

Common challenges faced by smallholders in exhibiting livestock

1. Time and resource constraints

There are never enough hours in a day, no matter the industry you work in. From daily farm responsibilities to finding the time to adequately train, groom and ready animals for the ring. Time and dedication are needed to succeed, which can be challenging to incorporate alongside the everyday of a smallholder’s life.

Solution – Prior planning is essential. The end of May/the beginning of June signifies the start of the summer showing season, start your planning at the end of February (post lamb and calving season).  Make a checklist i.e. have you set aside enough time to train? Groom? Have you got the relevant insurance? When are the entry deadlines? By breaking down the preparations into manageable steps, you’ll be able to balance all the tasks in hand.

2. Financial investment

To maintain sustainability, there is an increased importance in keeping costs low during showing season. The costs associated with exhibiting of livestock is increasing and can quickly add up. Not only do participants have to pay entrance fees, but there are costs such as grooming supplies, accommodation, and having adequate public liability cover. It can be particularly tough for hobby farmers who have limited commercial activities to meet these expenses.

Solution – Incorporate budgeting into planning your time and resources. Create a budget that details, what supplies you need, entry fees, travel expenses, the cost of insurance and accommodation. There are also several ways to cut costs, these include:

·      Equipment and supplies can be purchased in bulk from a wholesaler at a reduced price.

·      Shop around and make sure you’re getting the best deal.

·      Share transport or rent equipment

Some smallholders may qualify for local sponsorships, grants or agricultural funding and do not hesitate to ask fellow exhibitors for advice on cost-saving tips.

3. Animal preparation

A lot more preparation is required for exhibiting of livestock than one would expect. Not only do animals need to be perfectly cleaned and well groomed, but must also have daily handling/training, adequate nutrition and all vet testing completed as per show entry requirements. Each species requires specific care, whether it’s grooming alpacas or handling cattle, making this a challenge for smallholders without the right expertise or resources.

Solution – The population of the livestock exhibitors/attendees is growing exponentially. If you begin to feel overwhelmed, seek advice from show experts, veterinarians or experienced breeders. There are also many online forums and local clubs for all those looking to exchange tips and advice with other smallholders. Attending workshops or grooming demonstrations can also help you gain useful skills and insights into the correct ways to care for your animals.

4. Competition pressure

Livestock shows can be very daunting especially when up against larger organisations. However, each show is a chance to learn, improve and connect with others both in the local and smallholder communities.

Solution – Make the most of all the resources available. If you feel overwhelmed, seek advice from experienced veterinarians, breeders or show experts. Attending workshops or grooming demonstrations can help you gain valuable tips and tricks to utilise, and joining local clubs/online forums can provide an opportunity to share tips with other likeminded smallholders.

While exhibiting livestock at shows presents a range of challenges for smallholders, with careful planning, resource management, and support, you will succeed. By investing time in preparation, keeping costs within budget, seeking advice, and staying connected with fellow exhibitors, smallholders can showcase their livestock successfully.

Agricultural shows not only provide a valuable opportunity for recognition and rural tourism but also strengthen the bonds within the agricultural community. With the right approach, smallholders can continue to thrive and make a meaningful impact at these events for years to come.

[1]Nikki Sutherland and Sarah Co(19^th July 2022). The importance of agricultural and county shows to rural Britain

‍